Product photo size for Amazon: the 2026 rules
For Amazon, the main product image must be at least 1,000 pixels on the longest side to enable zoom, with 1,600 pixels or more recommended, and on a pure white background (RGB 255,255,255). The product should fill about 85 percent of the frame, with no text, logos, or watermarks. Files can be JPEG, PNG, TIFF, or non-animated GIF.
Minimum and recommended pixel size
Amazon requires the longest side of the main image to be at least 1,000 pixels, which is the threshold that turns on the hover-to-zoom feature buyers rely on. Amazon recommends larger - many sellers use 1,600 pixels or more on the longest side, and up to 3,000 pixels for crisp display on high-resolution and mobile screens.
The white background rule
The main image background must be pure white, defined as RGB 255,255,255. Off-white, cream, or near-white backgrounds are actively rejected by Amazon's automated checks. Secondary images (lifestyle shots, infographics) can use other backgrounds, but image one must be clean white.
Framing and content rules
The product should occupy roughly 85 percent or more of the image frame. The main image cannot contain text, logos, watermarks, borders, or inset thumbnails. It must show the actual product for sale, not an illustration or placeholder.
File format and size limits
Amazon accepts JPEG (.jpg), PNG, TIFF, and non-animated GIF, with JPEG most common. Each image file must be under 10 MB. Use the sRGB or CMYK color profile.
Getting there from a phone photo
You do not need a studio. Starting from a plain, well-lit phone photo, you can generate a clean white-background studio image that meets Amazon's framing and background rules, then download it at the required resolution.